Mktg Strategy/Planning/Organization (UEMK 450)

Term: 2012-2013 Spring Term

Faculty

Thomas F. Strickland Jr.Show MyInfo popup for Thomas F. Strickland Jr.

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Schedule

Fri, 5:30 PM - 10:00 PM (3/4/2013 - 4/27/2013) Location: MAIN SJ 241

Description

An advanced marketing management course emphasizing ethical goal setting, planning and evaluation of marketing
objectives, policies, strategies, and tactics in an increasingly global environment. Cases are used as vehicles for
decision making involving marketing mix variables and may be supplemented with a marketing simulation.
Prerequisite: UEMK 201.