Advertising/Promotional Comm (UEMK 325)

Term: 2012-2013 Fall Term

Faculty

John A. DunlopShow MyInfo popup for John A. Dunlop

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Schedule

Fri, 5:30 PM - 10:00 PM (8/20/2012 - 10/13/2012) Location: MAIN SJ 249
Fri, 5:30 PM - 10:00 PM (8/20/2012 - 8/24/2012) Location: MAIN MH 225

Description

A study of the promotional communication process as it relates to facilitating the exchange between
consumer and provider. Special emphasis on advertising and sales promotion.