PRINCIPLES OF MARKETING (UEMK 201)

Term: 2016-2017 Spring Term

Faculty

Walter C. ChildsShow MyInfo popup for Walter C. Childs

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Schedule

Sat, 8:30 AM - 1:00 PM (3/6/2017 - 4/29/2017) Location: MAIN MH 227

Description

A managerially-oriented introduction to the activities involved in directing the global flow of goods and
services from suppliers to final consumers. Considers environmental variables and the tools of the
marketing mix: product, pricing, promotion, packaging, and distribution, with their implications for ethical
decision-making.