PRINCIPLES OF MARKETING (UEMK 201)

Term: 2015-2016 Summer Term

Faculty

Dawn M ShepardShow MyInfo popup for Dawn M Shepard

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Schedule

Wed, 6:00 PM - 10:00 PM (6/20/2016 - 8/13/2016) Location: MAIN MH 309

Description

A managerially-oriented introduction to the activities involved in directing the global flow of goods and
services from suppliers to final consumers. Considers environmental variables and the tools of the
marketing mix: product, pricing, promotion, packaging, and distribution, with their implications for ethical
decision-making.