PRINCIPLES OF MARKETING (UEMK 201)

Term: 2011-2012 Summer Term

Faculty

James R. DuffyShow MyInfo popup for James R. Duffy

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Schedule

Thu, 5:30 PM - 10:00 PM (6/18/2012 - 8/11/2012) Location: MAIN MH 226

Description

A managerially-oriented introduction to the activities involved in directing the global flow of goods and
services from suppliers to final consumers. Considers environmental variables and the tools of the
marketing mix: product, pricing, promotion, packaging, and distribution, with their implications for ethical
decision-making.