PRINCIPLES OF MARKETING (UEMK 201)

Term: 2011-2012 Spring Term

Faculty

Thomas F. Strickland Jr.Show MyInfo popup for Thomas F. Strickland Jr.

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Schedule

Sat, 1:00 PM - 5:30 PM (3/3/2012 - 4/21/2012) Location: MAIN MH 314

Description

A managerially-oriented introduction to the activities involved in directing the global flow of goods and
services from suppliers to final consumers. Considers environmental variables and the tools of the
marketing mix: product, pricing, promotion, packaging, and distribution, with their implications for ethical
decision-making.