PRINCIPLES OF MARKETING (UEMK 201)

Term: 2007-2008 Summer Term

Faculty

Mr. Craig DeLargeShow MyInfo popup for Mr. Craig DeLarge

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Schedule

Mon, 5:30 PM - 10:00 PM (6/28/2008 - 7/29/2008) Location: *
Mon, 5:30 PM - 10:00 PM (6/28/2008 - 8/21/2008) Location: MAIN MH 314

Description

A managerially-oriented introduction to the activities involved in directing the global flow of goods and
services from suppliers to final consumers. Considers environmental variables and the tools of the
marketing mix: product, pricing, promotion, packaging, and distribution, with their implications for ethical
decision-making.