Sports Marketing (SPMA 330)

Term: 2025-2026 - Fall

Faculty

William H. RogersShow MyInfo popup for William H. Rogers

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Schedule

Tue-Thu, 11:00 AM - 12:15 PM (8/25/2025 - 12/12/2025) Location: MAIN

Description

An examination and utilization of basic marketing principles to the domain of sport. Topics will include sport products and services, marketing strategies, consumer behavior, research and information management, promotions, positioning and sponsorship.