Sports Marketing (SPMA 330)

Term: 2023-2024 - Fall

Faculty

Rita Kathryn BorzilloShow MyInfo popup for Rita Kathryn Borzillo

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William H. RogersShow MyInfo popup for William H. Rogers

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Schedule

Mon-Wed, 12:30 PM - 1:45 PM (8/28/2023 - 12/15/2023) Location: MAIN MH 314

Description

An examination and utilization of basic marketing principles to the domain of sport. Topics will include sport products and services, marketing strategies, consumer behavior, research and information management, promotions, positioning and sponsorship.