Sports Marketing (SPMA 330)

Term: 2021-2022 Fall Term

Faculty

William H. RogersShow MyInfo popup for William H. Rogers

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Schedule

Tue-Thu, 9:30 AM - 10:45 AM (8/30/2021 - 12/17/2021) Location: MAIN FR 25A

Description

An examination and utilization of basic marketing principles to the domain of sport. Topics will include sport products and services, marketing strategies, consumer behavior, research and information management, promotions, positioning and sponsorship.