Marketing Management (MKTG 365)

Term: 2018-2019 Spring Term

Faculty

Thomas F. Strickland Jr.Show MyInfo popup for Thomas F. Strickland Jr.

Email address is hidden, click here to email

Schedule

Tue-Thu, 12:30 PM - 1:45 PM (1/14/2019 - 5/8/2019) Location: MAIN MH 223

Description

Options in product, distribution, pricing, and promotion strategy are considered in response to the needs of different market segments and competitive conditions. Sales and cost data are evaluated using case analysis. Pre-Requisite: MKTG-203