Marketing Management (MKTG 365)

Term: 2015-2016 Fall Term

Faculty

Lucia A. MonteloneShow MyInfo popup for Lucia A. Montelone

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Schedule

Mon-Wed, 4:00 PM - 5:15 PM (8/24/2015 - 12/11/2015) Location: MAIN SJ 245

Description

Options in product, distribution, pricing, and promotion strategy are considered in response to the needs of different market segments and competitive conditions. Sales and cost data are evaluated using case analysis. Pre-Requisite: MKTG-203