Marketing Management (MKTG 365)

Term: 2012-2013 Spring Term

Faculty

Barbara J DiemerShow MyInfo popup for Barbara J Diemer

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Schedule

Mon-Wed, 9:30 AM - 10:45 AM (1/14/2013 - 5/8/2013) Location: MAIN FR 13
Mon-Wed, 9:30 AM - 10:45 AM (1/14/2013 - 1/16/2013) Location: MAIN FR 21B
Mon-Wed, 9:30 AM - 10:45 AM (1/14/2013 - 3/6/2013) Location: MAIN FR 13

Description

Options in product, distribution, pricing, and promotion strategy are considered in response to the needs of different market segments and competitive conditions. Sales and cost data are evaluated using case analysis. Pre-Requisite: MKTG-203