Marketing Management (MKTG 365)

Term: 2011-2012 Spring Term

Faculty

Steven NewmanShow MyInfo popup for Steven Newman

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Schedule

Mon-Wed, 12:30 PM - 1:45 PM (1/16/2012 - 5/9/2012) Location: MAIN FR 21B

Description

Options in product, distribution, pricing, and promotion strategy are considered in response to the needs of different market segments and competitive conditions. Sales and cost data are evaluated using case analysis. Pre-Requisite: MKTG-203