Marketing Management (MKTG 365)

Term: 2010-2011 Spring Term

Faculty

Steven NewmanShow MyInfo popup for Steven Newman

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Garry FlowerShow MyInfo popup for Garry Flower

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Schedule

Tue-Thu, 12:30 PM - 1:45 PM (1/17/2011 - 5/11/2011) Location: MAIN FR 10

Description

Options in product, distribution, pricing, and promotion strategy are considered in response to the needs of different market segments and competitive conditions. Sales and cost data are evaluated using case analysis. Pre-Requisite: MKTG-203