Marketing Research (MKTG 310)

Term: 2023-2024 - Fall

Faculty

Kimberly A WalczakShow MyInfo popup for Kimberly A Walczak

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Schedule

Tue-Thu, 9:30 AM - 10:45 AM (8/28/2023 - 12/15/2023) Location: MAIN CHAT A

Description

Applies the scientific method, (i.e., problem definition, hypothesis formation, data collection and analysis), to marketing decision making. Students conduct a marketing research study and present their findings. Course is writing intensive. Pre-Requisites: ENGL-101, MKTG-203 and MATH-227.