Marketing Research (MKTG 310)

Term: 2021-2022 Fall Term

Faculty

Walter C. ChildsShow MyInfo popup for Walter C. Childs

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Rita Kathryn BorzilloShow MyInfo popup for Rita Kathryn Borzillo

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Schedule

Tue-Thu, 2:30 PM - 3:45 PM (8/30/2021 - 12/17/2021) Location: MAIN MH 227

Description

Applies the scientific method, (i.e., problem definition, hypothesis formation, data collection and analysis), to marketing decision making. Students conduct a marketing research study and present their findings. Course is writing intensive. Pre-Requisites: ENGL-101, MKTG-203 and MATH-227.