Marketing Research (MKTG 310)

Term: 2019-2020 Fall Term

Faculty

Thomas F. Strickland Jr.Show MyInfo popup for Thomas F. Strickland Jr.

Email address is hidden, click here to email

Schedule

Tue-Thu, 11:00 AM - 12:15 PM (8/26/2019 - 12/13/2019) Location: MAIN FR 10

Description

Applies the scientific method, (i.e., problem definition, hypothesis formation, data collection and analysis), to marketing decision making. Students conduct a marketing research study and present their findings. Course is writing intensive. Pre-Requisites: ENGL-101, MKTG-203 and MATH-227.