MKTG 310 01 M - Marketing Research

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Course Information

Marketing Research (MKTG 310)

Term: 2017-2018 Fall Term

Faculty

William H. Rogers
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Joseph A Bucci
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Schedule

Tue-Thu, 11:00 AM - 12:15 PM (8/28/2017 - 12/15/2017) Location: MAIN MH 226

Description

Applies the scientific method, (i.e., problem definition, hypothesis formation, data collection and analysis), to marketing decision making. Students conduct a marketing research study and present their findings. Course is writing intensive. Pre-Requisites: ENGL-101, MKTG-203 and MATH-227.