Marketing Research (MKTG 310)

Term: 2015-2016 Fall Term

Faculty

Barbara J DiemerShow MyInfo popup for Barbara J Diemer

Email address is hidden, click here to email

Schedule

Mon-Wed, 11:00 AM - 12:15 PM (8/24/2015 - 12/11/2015) Location: MAIN MH 311

Description

Applies the scientific method, (i.e., problem definition, hypothesis formation, data collection and analysis), to marketing decision making. Students conduct a marketing research study and present their findings. Course is writing intensive. Pre-Requisites: ENGL-101, MKTG-203 and MATH-227.