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Course Information

Personal Selling/Sales Force Mgmt (MKTG 256)

Term: 2018-2019 Spring Term

Faculty

George P Dreyer
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Schedule

Fri, 9:00 AM - 11:30 AM (1/14/2019 - 5/8/2019) Location: MAIN MH 311

Description

An analysis of the components of an effective sales presentation and strategy decisions faced by sales managers including recruiting, training, motivating, supervising, and evaluating sales personnel. Prerequisite: MKTG-203.