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Course Information

Public Relations (MKTG 255)

Term: 2021-2022 Fall Term

Faculty

Gail Ramsey
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Schedule

Mon-Wed, 12:30 PM - 1:45 PM (8/30/2021 - 12/17/2021) Location: W OLC NN

Description

Study of principles and techniques used in communication between an organization and any individual or audience. Examines media and press releases, promotions and trade shows, community and customer relations. Students plan and present a public relations campaign. Cross-Listed: MCOM-261.