Public Relations (MKTG 255)

Term: 2011-2012 Spring Term

Faculty

Steven NewmanShow MyInfo popup for Steven Newman

Email address is hidden, click here to email

Schedule

Mon-Wed, 9:30 AM - 10:45 AM (1/16/2012 - 5/9/2012) Location: MAIN FR 21B

Description

Study of principles and techniques used in communication between an organization and any individual or audience. Examines media and press releases, promotions and trade shows, community and customer relations. Students plan and present a public relations campaign. Cross-Listed: MCOM-261.