Public Relations (MKTG 255)

Term: 2011-2012 Fall Term

Faculty

Susan MageeShow MyInfo popup for Susan Magee

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Schedule

Mon-Wed, 9:30 AM - 10:45 AM (8/29/2011 - 12/16/2011) Location: MAIN FR 20

Description

Study of principles and techniques used in communication between an organization and any individual or audience. Examines media and press releases, promotions and trade shows, community and customer relations. Students plan and present a public relations campaign. Cross-Listed: MCOM-261.