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Course Information

Advertising (MKTG 254)

Term: 2023-2024 - Spring

Faculty

William H. Rogers
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Schedule

Mon-Wed, 12:30 PM - 1:45 PM (1/16/2024 - 5/8/2024) Location: MAIN MH 216

Description

Covers advertising objectives, research, creative message execution, media selection, legal and ethical requirements and budgeting.