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Course Information

Advertising (MKTG 254)

Term: 2015-2016 Spring Term

Faculty

Barbara J Diemer
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Schedule

Mon-Wed, 11:00 AM - 12:15 PM (1/18/2016 - 5/11/2016) Location: MAIN MH 216

Description

Covers advertising objectives, research, creative message execution, media selection, legal and ethical requirements and budgeting.