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Course Information

Advertising (MKTG 254)

Term: 2014-2015 Spring Term

Faculty

Barbara J Diemer
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Schedule

Mon-Wed, 9:30 AM - 10:45 AM (1/12/2015 - 5/9/2015) Location: MAIN FR 10

Description

Covers advertising objectives, research, creative message execution, media selection, legal and ethical requirements and budgeting.