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Course Information

Advertising (MKTG 254)

Term: 2013-2014 Spring Term

Faculty

Barbara J Diemer
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Schedule

Mon-Wed, 9:30 AM - 10:45 AM (1/13/2014 - 5/10/2014) Location: MAIN FR 22

Description

Covers advertising objectives, research, creative message execution, media selection, legal and ethical requirements and budgeting.