Advertising (MKTG 254)

Term: 2012-2013 Spring Term

Faculty

Barbara J DiemerShow MyInfo popup for Barbara J Diemer

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Schedule

Tue, 9:30 AM - 10:45 AM (1/14/2013 - 5/8/2013) Location: MAIN FR 10
Tue, 9:30 AM - 10:45 AM (1/14/2013 - 3/6/2013) Location: MAIN FR 10

Description

Covers advertising objectives, research, creative message execution, media selection, legal and ethical requirements and budgeting.