Social Media Marketing (MKTG 210)

Term: 2023-2024 - Fall

Faculty

Andrew BurnsShow MyInfo popup for Andrew Burns

Email address is hidden, click here to email

Description

Presents the latest theories on brand building through social media environments. Students will learn how to conduct social media audits, use editorial calendars, write and publish social media posts, develop social media marketing plans, set campaign objectives, and track their effectiveness. Search-engine optimization will also be covered. Students will be expected to apply their knowledge by participating on different social media platforms through interactive class projects. This may require students to set up individual social media accounts. Successful students will exit the course with industry-recognized Hootsuite Social Marketing certification.