International Marketing (MKTG 206)

Term: 2016-2017 Spring Term

Faculty

George P DreyerShow MyInfo popup for George P Dreyer

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Schedule

Tue-Thu, 12:30 PM - 1:45 PM (1/16/2017 - 5/10/2017) Location: MAIN FR 10

Description

Studies foreign economic, political and social environments to understand potential modifications to domestic product, price, promotion and distribution strategy in foreign markets. Selected cases emphasize international marketing successes and failures. Prerequisite: MKTG-203