International Marketing (MKTG 206)

Term: 2013-2014 Spring Term

Faculty

Jean Marie MarchettoShow MyInfo popup for Jean Marie Marchetto

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Schedule

Tue-Thu, 12:30 PM - 1:45 PM (1/13/2014 - 5/10/2014) Location: MAIN SJ 247

Description

Studies foreign economic, political and social environments to understand potential modifications to domestic product, price, promotion and distribution strategy in foreign markets. Selected cases emphasize international marketing successes and failures. Prerequisite: MKTG-203