Course Information - Main View | Course Information | MKTG 205 01 M - Consumer Behavior

MKTG 205 01 M - Consumer Behavior

Consumer Behavior (MKTG 205)

Term: 2019-2020 Spring Term

Faculty

Catherine Gilstein PhD

GilsteinC@chc.edu

Office Hours

Start Date: Jan 5 2018 9:30AM
End Date: Jan 5 2018 10:30AM
Single Date:
Weekly Days: Monday Wednesday
Note: by appointment (adjunct offices)

Office Hours

Start Date: Jan 5 2018 9:30AM
End Date: Jan 5 2018 10:30AM
Single Date:
Weekly Days: Monday Wednesday
Note: by appointment (adjunct offices)

Office Hours

Start Date: Jan 5 2018 9:30AM
End Date: Jan 5 2018 10:30AM
Single Date:
Weekly Days: Monday Wednesday
Note: by appointment (adjunct offices)

Office Hours

Start Date: Jan 5 2018 9:30AM
End Date: Jan 5 2018 10:30AM
Single Date:
Weekly Days: Monday Wednesday
Note: by appointment (adjunct offices)

Office Hours

Start Date: August, 2021
End Date: May, 2022
Office #: 215-248-7028
Weekdays: Schedule a time on my calendar https://calendly.com/cgilstein/30min
Note: by appointment only (SJ Hall, Room 202)

Schedule

Mon-Wed, 9:30 AM - 10:45 AM (1/13/2020 - 5/6/2020) Location: MAIN MH 227

Description

Explores psychological and sociological variables marketing managers should examine in order to understand the needs of potential buyers including motivation for purchase, attitudes and values, cultural background, and social class. Analyzes the adjustment of marketing strategy to satisfy needs of different market segments Prerequisite: MKTG-203