Marketing Principles (MKTG 203)

Term: 2021-2022 Fall Term

Faculty

Walter C. ChildsShow MyInfo popup for Walter C. Childs

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Rita Kathryn BorzilloShow MyInfo popup for Rita Kathryn Borzillo

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Schedule

Tue-Thu, 11:00 AM - 12:15 PM (8/30/2021 - 12/17/2021) Location: MAIN FR 13

Description

Examines environmental variables marketing managers should consider before designing strategy with emphasis on buyer characteristics and competitive activity. Marketing strategy options are considered for product, distribution, pricing, and promotion.