Marketing Principles (MKTG 203)

Term: 2020-2021 Fall Term

Faculty

Rita Kathryn BorzilloShow MyInfo popup for Rita Kathryn Borzillo

Email address is hidden, click here to email

Walter C. ChildsShow MyInfo popup for Walter C. Childs

Email address is hidden, click here to email

Schedule

Tue-Thu, 2:30 PM - 3:45 PM (8/31/2020 - 12/18/2020) Location: W OLC NN

Description

Examines environmental variables marketing managers should consider before designing strategy with emphasis on buyer characteristics and competitive activity. Marketing strategy options are considered for product, distribution, pricing, and promotion.