Marketing Principles (MKTG 203)

Term: 2014-2015 Spring Term

Faculty

Jean Marie MarchettoShow MyInfo popup for Jean Marie Marchetto

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Schedule

Tue-Thu, 2:30 PM - 3:45 PM (1/12/2015 - 5/9/2015) Location: MAIN FR 10

Description

Examines environmental variables marketing managers should consider before designing strategy with emphasis on buyer characteristics and competitive activity. Marketing strategy options are considered for product, distribution, pricing, and promotion.