Marketing Principles (MKTG 203)

Term: 2013-2014 Fall Term

Faculty

Jean Marie MarchettoShow MyInfo popup for Jean Marie Marchetto

Email address is hidden, click here to email

Schedule

Tue-Thu, 2:30 PM - 3:45 PM (8/26/2013 - 12/23/2013) Location: MAIN FR 20

Description

Examines environmental variables marketing managers should consider before designing strategy with emphasis on buyer characteristics and competitive activity. Marketing strategy options are considered for product, distribution, pricing, and promotion.