Marketing Principles (MKTG 203)

Term: 2013-2014 Fall Term

Faculty

Amelia A DrobileShow MyInfo popup for Amelia A Drobile

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Schedule

Mon-Wed, 8:00 AM - 9:15 AM (8/26/2013 - 12/23/2013) Location: MAIN FR 10

Description

Examines environmental variables marketing managers should consider before designing strategy with emphasis on buyer characteristics and competitive activity. Marketing strategy options are considered for product, distribution, pricing, and promotion.