MKTG 203 01 M - Marketing Principles

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Course Information

Marketing Principles (MKTG 203)

Term: 2010-2011 Spring Term

Faculty

Garry Flower
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Tom P Costello Jr
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Schedule

Mon-Wed, 9:30 AM - 10:45 AM (1/17/2011 - 5/11/2011) Location: MAIN FR 10

Description

Examines environmental variables marketing managers should consider before designing strategy with emphasis on buyer characteristics and competitive activity. Marketing strategy options are considered for product, distribution, pricing, and promotion.