Public Relations (MCOM 261)

Term: 2023-2024 - Fall

Faculty

Gail RamseyShow MyInfo popup for Gail Ramsey

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Description

This course is designed to introduce students to the field of public relations, the public relations process, the history of public relations and how public relations is utilized in various professions to create campaigns. Students evaluate strategic public relations plans and then plan and present a PR campaign.
Cross-listed: MKTG-255