PERSUASIVE METHODS (COMU 275)

Term: 2009-2010 Spring Semester

Faculty

Kimberley LeahyShow MyInfo popup for Kimberley Leahy

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Schedule

Tue-Thu, 11:00 AM - 12:15 PM (1/18/2010 - 5/14/2010) Location: MAIN MH 219

Description

This course addresses the theories and applications specific to persuasive communication methods in social, political, and mass media contexts. Course material will focus on persuasive messages in commercial advertising, print media, political rhetoric, electronic communities, propaganda campaigns, and public service messages.