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Course Information

Advertising (COMM 254)

Term: 2020-2021 Fall Term

Faculty

William H. Rogers
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Schedule

Mon-Wed, 11:00 AM - 12:15 PM (8/31/2020 - 12/18/2020) Location: W OLC NN

Description

Covers advertising objectives, research, creative message execution, media selection, legal and ethical requirements and budgeting.