Mktg Strategy/Planning/Organization (UEMK 450)

Term: 2016-2017 Spring Term

Faculty

Larkey Mays IIIShow MyInfo popup for Larkey Mays III

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Schedule

Thu, 6:00 PM - 10:00 PM (3/6/2017 - 4/29/2017) Location: MAIN MH 313

Description

An advanced marketing management course emphasizing ethical goal setting, planning and evaluation of marketing
objectives, policies, strategies, and tactics in an increasingly global environment. Cases are used as vehicles for
decision making involving marketing mix variables and may be supplemented with a marketing simulation.
Prerequisite: UEMK 201.