Marketing Research (UEMK 410)

Term: 2014-2015 Spring Term

Faculty

Ralph F DiDomenico Jr.Show MyInfo popup for Ralph F DiDomenico Jr.

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Schedule

Fri, 6:00 PM - 10:00 PM (1/5/2015 - 2/28/2015) Location: MAIN MH 226

Description

Examines tools and techniques of marketing research as an aid to marketing decision-making. Included
are the definition of research problems, selection of research methodologies, design of research
projects, interpretation and reporting of research results. Prerequisites: UEMK 201, UEMA 111.