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Marketing Research (UEMK 410)

Term: 2010-2011 Fall Term

Faculty

There is not currently a faculty member for this course

Description

Examines tools and techniques of marketing research as an aid to marketing decision-making. Included
are the definition of research problems, selection of research methodologies, design of research
projects, interpretation and reporting of research results. Prerequisites: UEMK 201, UEMA 111.