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Course Information

Consumer and Buyer Behavior (UEMK 220)

Term: 2015-2016 Fall Term

Faculty

Dawn M Shepard
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Schedule

Sat, 1:00 PM - 5:00 PM (10/19/2015 - 12/12/2015) Location: MAIN FR 20

Description

An interdisciplinary approach to understanding the decision-making behavior of consumers as they
become aware of, search out, purchase, and evaluate products, services, and ideas.