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Course Information

Consumer and Buyer Behavior (UEMK 220)

Term: 2013-2014 Fall Term

Faculty

Walter C. Childs
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Schedule

Tue, 5:30 PM - 10:00 PM (10/21/2013 - 12/14/2013) Location: MAIN SJ 248

Description

An interdisciplinary approach to understanding the decision-making behavior of consumers as they
become aware of, search out, purchase, and evaluate products, services, and ideas.