Course Information - Main View | Course Information | UEMK 220 01 M - Consumer and Buyer Behavior

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UEMK 220 01 M - Consumer and Buyer Behavior

Consumer and Buyer Behavior (UEMK 220)

Term: 2011-2012 Fall Term

Faculty

Larkey Mays III

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Schedule

Fri, 5:30 PM - 10:00 PM (10/21/2011 - 12/9/2011) Location: MAIN FR 12

Description

An interdisciplinary approach to understanding the decision-making behavior of consumers as they
become aware of, search out, purchase, and evaluate products, services, and ideas.