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Course Information

Consumer and Buyer Behavior (UEMK 220)

Term: 2010-2011 Spring Term

Faculty

Larkey Mays III
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Schedule

Wed, 5:30 PM - 10:00 PM (1/5/2011 - 2/23/2011) Location: MAIN MH 309

Description

An interdisciplinary approach to understanding the decision-making behavior of consumers as they
become aware of, search out, purchase, and evaluate products, services, and ideas.