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Course Information

Consumer and Buyer Behavior (UEMK 220)

Term: 2007-2008 Summer Term

Faculty

Mr. Craig DeLarge
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Schedule

Mon, 5:30 PM - 10:00 PM (5/1/2008 - 6/25/2008) Location: MAIN FR 13

Description

An interdisciplinary approach to understanding the decision-making behavior of consumers as they
become aware of, search out, purchase, and evaluate products, services, and ideas.